We’re incredibly proud of our heritage and achievements. Hundreds of thousands of households have benefited from Edward Guinness’s original donation – and we continue with his vision of providing affordable homes.


A changing environment

In many ways, Edward Guinness’s vision is more relevant than ever.

We know we live in challenging financial times and badly need more homes. Our customer profile is changing as we’re housing and providing services to a broader mix of people than ever before, but the majority of our current customers are those in most housing need, not able to buy or rent on the open market. Some of our housing customers, and many of our care customers, are older, vulnerable or struggling to cope with a difficult economic climate.

And while we’ve adapted it, our vision and direction for the next chapter in our history remains the same. We’re here to improve people’s lives – by providing as many high-quality new homes and the best service for our customers as possible.

We have every reason to feel optimistic and confident about our future. We are in one of the most exciting periods in the history of Guinness. Over the last year we have:


What does the future hold?

We’re in a really strong position. Our anniversary provides us with an opportunity to re-state what we’re here to do and re-connect with our roots. Times have changed, but whatever our future holds, we are about our customers, current and future.

We’re celebrating a real milestone in Guinness’s history – and looking forward to continuing the Guinness legacy long into the future.